If you have any questions, please contact Processing@newyorkfestivals.com. You can also call us at +1 (212) 271.5278. We'll be happy to help.
If you would like a PDF of The Entry Guide, Rules & Categories, please download from Resources.
In preparing your entry, you will need:
- Company and Credit Info
- Shipping Address and Contact Info
- Synopsis: 800-word Synopsis for each entry [This applies to all categories including PR. Consider including info such as: target audience, objective, insight, context, research, planning, execution, results.]
- Assets: For each category we allow drag and drop materials. For video, MP3s work. For other materials please have a JPEG or PDF.
Additional technical specs can be found on page 57 of the Entry Guide.
Celebrates creativity that fosters the physical, mental, and social wellbeing of individuals, as well as animals. Entries should educate the health consumer about cultivating wellness, as well as combating disease and infirmity. This section informs health awareness, promotes self-diagnosis to open a conversation between patients and practitioners, and encourages proactive care that leads to a more fulfilling life.
Focused on animal well-being. Pets and other animal health products and services brought to the attention of consumers that show a true health benefit. Includes veterinary clinics, animal charities and fundraising for facilities, etc.
Promotional writing included in an audio recording.
Music including original composition, a licensed recording, or an altered version of an existing recording.
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
Commercial broadcast or Internet radio advertising.
content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.
An Audio entry not defined by any of the categories above. Please specify.
To create or promote a companys identity using graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.
Commissioning and acquiring material for publication.
Promotion of environmentally friendly, eco-friendly, or “green” products, packaging, or services.
The graphic design of a product, brand, or company logo
Graphic and physical design of product packaging.
Graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.
Graphical and physical design of posters
This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art
Graphic and physical design of Self– Promotion
Astute, the aesthetic physical design of interior and/or exterior spaces.
A Design|Craft entry not defined by any of the categories above. Please specify.
All audio content used for the purpose of direct. (radio, downloadable and streaming audio content, etc.
Execution of any direct digital/mobile media connected to a user or gives the user the ability to interact through technology. Examples include apps, advertising within apps, banners & rich media, e-mail marketing, games, in-stream video advertising, microsites/websites, etc
Execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising
Execution of direct out of home advertising. Examples include ambient, billboard, poster, and transit, etc.
Direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc
Utilizing social platforms to deliver content directly to consumers in order to generate a social response or action.
Entry in Direct not defined by any of the categories above. Please Specify
Mobile device or tablet-specific apps or applications
Mobile device or tablet-specific apps or applications
Games developed and designed for mobile devices to promote a particular product or service
Supplemental mobile websites or webpages created to further promote a specific product or service
Digital sales aids promoting a company, brand, product, or service
Mobile based virtual reality technology designed to immerse the user within a given experience
Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service
A Digital/Mobile entry that’s not defined by any of the categories above
The craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context
The sounds generated, manipulated, and designed to bring context to the digital experience
The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.
The look and feel - the presentation of the digital mobile product.
creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.
Please limit commercials to approximately 1 minute
Please limit short form entries to no more than 3 minutes
An entry in Film not defined by any of the categories above. Please Specify.
the aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.
the creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting
the completed vision of the director and the work’s ability to exhibit the vision creatively and effectively
technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio
Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.
technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music
film environments and imagery created and/or manipulated outside the context of a live action shot.
An entry in Film Technique|Craft not defined by any of the categories above. Please Specify.
Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media
innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service
executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.
large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.
designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.
out of home execution that serves as a takeover a single location or venue.
Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station
work in Out of Home that is not defined by any of the categories above. Please specify
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Entries in this category are for the directorial choices made for a print advertisement.
Entries in this category are for the writing of promotional or educational text included in the print advertisement.
Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art included in print advertisement.
Entries in this category are for the lighting, color, camera choices and editing of photographs included in print advertisement
Entries in this category are for the art and technique of arranging type, type design, and modifying type glyphs in print advertisement
Utilizing one single social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers
Utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution
Utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution
Using a single video created for engaging a target audience through social sharing.
Posts not using video that are created specifically for a social media platform
Social Media work not defined by any of the categories above.
Work created to empower the public, promote health and disease awareness, and encourage proactive personal care. Includes work from brands, non-profits, as well charities and fundraising institutions that inspire advocacy and donations for legitimate health causes.
Promotional writing included in an audio recording.
Music including original composition, a licensed recording, or an altered version of an existing recording.
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
Commercial broadcast or Internet radio advertising.
Content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.
An Audio entry not defined by any of the categories above. Please specify.
To create or promote a companys identity using graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.
Commissioning and acquiring material for publication.
Promotion of environmentally friendly, eco-friendly, or “green” products, packaging, or services.
The graphic design of a product, brand, or company logo.
Graphic and physical design of product packaging.
Graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.
Graphical and physical design of posters.
This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art.
Graphic and physical design of Self– Promotion.
Astute, the aesthetic physical design of interior and/or exterior spaces.
A Design|Craft entry not defined by any of the categories above. Please specify.
All audio content used for the purpose of direct. (radio, downloadable and streaming audio content, etc.
Execution of any direct digital/mobile media connected to a user or gives the user the ability to interact through technology. Examples include apps, advertising within apps, banners & rich media, e-mail marketing, games, in-stream video advertising, microsites/websites, etc.
Execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising.
Execution of direct out of home advertising. Examples include ambient, billboard, poster, and transit, etc.
Direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc.
Utilizing social platforms to deliver content directly to consumers in order to generate a social response or action.
Entry in Direct not defined by any of the categories above. Please Specify.
Mobile device or tablet-specific apps or applications.
Mobile device or tablet-specific apps or applications.
Games developed and designed for mobile devices to promote a particular product or service.
Supplemental mobile websites or webpages created to further promote a specific product or service.
Digital sales aids promoting a company, brand, product, or service.
Mobile based virtual reality technology designed to immerse the user within a given experience.
Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service.
A Digital/Mobile entry that’s not defined by any of the categories above.
The craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context.
The sounds generated, manipulated, and designed to bring context to the digital experience.
The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.
The look and feel - the presentation of the digital mobile product.
An entry within Digital Mobile Technique/Craft not defined by the categories above. Please Specify.
Creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.
Please limit commercials to approximately 1 minute.
Please limit short form entries to no more than 3 minutes.
An entry in Film not defined by any of the categories above. Please Specify.
The aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.
The creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting.
The completed vision of the director and the work’s ability to exhibit the vision creatively and effectively.
Technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio.
Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
Film environments and imagery created and/or manipulated outside the context of a live action shot.
An entry in Film Technique|Craft not defined by any of the categories above. Please Specify.
Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media.
Innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service.
An entry in innovation not defined by any of the categories above. Please specify.
Executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.
Large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.
Designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.
Out of home execution that serves as a takeover a single location or venue.
Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station.
Work in Out of Home that is not defined by any of the categories above. Please specify.
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Entries in this category are for the directorial choices made for a print advertisement.
Entries in this category are for the writing of promotional or educational text included in the print advertisement.
Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art included in print advertisement.
Entries in this category are for the lighting, color, camera choices and editing of photographs included in print advertisement.
Entries in this category are for the art and technique of arranging type, type design, and modifying type glyphs in print advertisement.
Utilizing one single social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers.
Utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution
Use of an influential individual or individuals via social media to influence a target market or enhance brand image, or meet specific goals of an organization or corporation.
Using a single video created for engaging a target audience through social sharing.
Posts not using video that are created specifically for a social media platform.
Social Media work not defined by any of the categories above.
Public-targeted corporate image campaigns designed to convey the characteristic spirit for given health & wellness companies, products, health services (psychology, chiropractors, nutritionists, oncologists, cardiologists, plastic surgeons, e.g. all disciplines), hospitals, clinics, pharmacies, other health facilities like gyms and fitness studios, health shops and other retail; health insurance companies, companies that handle financial health plans, etc.
Promotional writing included in an audio recording.
Music including original composition, a licensed recording, or an altered version of an existing recording.
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
Commercial broadcast or Internet radio advertising.
Content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.
An Audio entry not defined by any of the categories above. Please specify.
To create or promote a companys identity using graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.
Commissioning and acquiring material for publication.
Promotion of environmentally friendly, eco-friendly, or “green” products, packaging, or services.
The graphic design of a product, brand, or company logo.
Graphic and physical design of product packaging.
Graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.
Graphical and physical design of posters.
This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art.
Graphic and physical design of Self– Promotion.
Astute, the aesthetic physical design of interior and/or exterior spaces.
A Design|Craft entry not defined by any of the categories above. Please specify.
All audio content used for the purpose of direct. (radio, downloadable and streaming audio content, etc.
Execution of any direct digital/mobile media connected to a user or gives the user the ability to interact through technology. Examples include apps, advertising within apps, banners & rich media, e-mail marketing, games, in-stream video advertising, microsites/websites, etc.
Execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising.
Execution of direct out of home advertising. Examples include ambient, billboard, poster, and transit, etc.
Direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc.
Utilizing social platforms to deliver content directly to consumers in order to generate a social response or action.
Entry in Direct not defined by any of the categories above. Please Specify.
Mobile device or tablet-specific apps or applications.
Mobile device or tablet-specific apps or applications.
Games developed and designed for mobile devices to promote a particular product or service.
Supplemental mobile websites or webpages created to further promote a specific product or service.
Digital sales aids promoting a company, brand, product, or service.
Mobile based virtual reality technology designed to immerse the user within a given experience.
Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service.
A Digital/Mobile entry that’s not defined by any of the categories above.
The craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context.
The sounds generated, manipulated, and designed to bring context to the digital experience.
The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.
The look and feel - the presentation of the digital mobile product.
An entry within Digital Mobile Technique/Craft not defined by the categories above. Please Specify.
Creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.
Please limit commercials to approximately 1 minute.
Please limit short form entries to no more than 3 minutes.
An entry in Film not defined by any of the categories above. Please Specify.
The aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.
The creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting.
The completed vision of the director and the work’s ability to exhibit the vision creatively and effectively.
Technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio.
Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
Film environments and imagery created and/or manipulated outside the context of a live action shot.
An entry in Film Technique|Craft not defined by any of the categories above. Please Specify.
Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media.
Innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service.
Executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.
Large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.
Designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.
Out of home execution that serves as a takeover a single location or venue.
Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station.
Work in Out of Home that is not defined by any of the categories above. Please specify.
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Entries in this category are for the directorial choices made for a print advertisement.
Entries in this category are for the writing of promotional or educational text included in the print advertisement.
Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art included in print advertisement.
Entries in this category are for the lighting, color, camera choices and editing of photographs included in print advertisement.
Entries in this category are for the art and technique of arranging type, type design, and modifying type glyphs in print advertisement.
Utilizing one single social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers.
Utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution
Use of an influential individual or individuals via social media to influence a target market or enhance brand image, or meet specific goals of an organization or corporation.
Using a single video created for engaging a target audience through social sharing.
Posts not using video that are created specifically for a social media platform.
Social Media work not defined by any of the categories above.
Products, services and activities that allows a person to maintain a healthy lifestyle: online communi- ty-based health engagements, diet, health management, sleep, fitness, exercise, stress management. This includes health & wellness technology like wearables, apps, and other gadgets that aid fitness, diet, medication/supplement tracking, stress management, and sleep.
Promotional writing included in an audio recording.
Music including original composition, a licensed recording, or an altered version of an existing recording.
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
Commercial broadcast or Internet radio advertising.
Content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.
An Audio entry not defined by any of the categories above. Please specify.
To create or promote a companys identity using graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.
Commissioning and acquiring material for publication.
Promotion of environmentally friendly, eco-friendly, or “green” products, packaging, or services.
The graphic design of a product, brand, or company logo.
Graphic and physical design of product packaging.
Graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.
Graphical and physical design of posters.
This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art.
Graphic and physical design of Self– Promotion.
Astute, the aesthetic physical design of interior and/or exterior spaces.
A Design|Craft entry not defined by any of the categories above. Please specify.
All audio content used for the purpose of direct. (radio, downloadable and streaming audio content, etc.
Execution of any direct digital/mobile media connected to a user or gives the user the ability to interact through technology. Examples include apps, advertising within apps, banners & rich media, e-mail marketing, games, in-stream video advertising, microsites/websites, etc.
Execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising.
Execution of direct out of home advertising. Examples include ambient, billboard, poster, and transit, etc.
Direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc.
Utilizing social platforms to deliver content directly to consumers in order to generate a social response or action.
Entry in Direct not defined by any of the categories above. Please Specify.
Mobile device or tablet-specific apps or applications.
Mobile device or tablet-specific apps or applications.
Games developed and designed for mobile devices to promote a particular product or service.
Supplemental mobile websites or webpages created to further promote a specific product or service.
Digital sales aids promoting a company, brand, product, or service.
Mobile based virtual reality technology designed to immerse the user within a given experience.
Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service.
A Digital/Mobile entry that’s not defined by any of the categories above.
The craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context.
The sounds generated, manipulated, and designed to bring context to the digital experience.
The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.
The look and feel - the presentation of the digital mobile product.
An entry within Digital Mobile Technique/Craft not defined by the categories above. Please Specify.
Creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.
Please limit commercials to approximately 1 minute.
Please limit short form entries to no more than 3 minutes.
An entry in Film not defined by any of the categories above. Please Specify.
The aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.
The creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting.
The completed vision of the director and the work’s ability to exhibit the vision creatively and effectively.
Technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio.
Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
Film environments and imagery created and/or manipulated outside the context of a live action shot.
An entry in Film Technique|Craft not defined by any of the categories above. Please Specify.
Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media.
Innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service.
Executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.
Large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.
Designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.
Out of home execution that serves as a takeover a single location or venue.
Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station.
Work in Out of Home that is not defined by any of the categories above. Please specify.
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Entries in this category are for the directorial choices made for a print advertisement.
Entries in this category are for the writing of promotional or educational text included in the print advertisement.
Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art included in print advertisement.
Entries in this category are for the lighting, color, camera choices and editing of photographs included in print advertisement.
Entries in this category are for the art and technique of arranging type, type design, and modifying type glyphs in print advertisement.
Utilizing one single social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers.
Utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution
Use of an influential individual or individuals via social media to influence a target market or enhance brand image, or meet specific goals of an organization or corporation.
Using a single video created for engaging a target audience through social sharing.
Posts not using video that are created specifically for a social media platform.
Social Media work not defined by any of the categories above.
Work created for a specific branded product that does not require prescription but provides a meaning- ful health benefit and/or supports personal wellbeing: Non-prescription drugs, OTC medicines & tablets, digestive health/probiotics, nutraceuticals (vitamins, minerals, herbal remedies, supplements, etc.), and applications (skin remedies, hand sanitizer, athlete’s foot remedies, eye drops, hair loss products, dan- druff shampoo, toothpaste, ear drops, etc.)
Promotional writing included in an audio recording.
Music including original composition, a licensed recording, or an altered version of an existing recording.
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
Commercial broadcast or Internet radio advertising.
Content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.
An Audio entry not defined by any of the categories above. Please specify.
To create or promote a companys identity using graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.
Commissioning and acquiring material for publication.
Promotion of environmentally friendly, eco-friendly, or “green” products, packaging, or services.
The graphic design of a product, brand, or company logo.
Graphic and physical design of product packaging.
Graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.
Graphical and physical design of posters.
This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art.
Graphic and physical design of Self– Promotion.
Astute, the aesthetic physical design of interior and/or exterior spaces.
A Design|Craft entry not defined by any of the categories above. Please specify.
All audio content used for the purpose of direct. (radio, downloadable and streaming audio content, etc.
Execution of any direct digital/mobile media connected to a user or gives the user the ability to interact through technology. Examples include apps, advertising within apps, banners & rich media, e-mail marketing, games, in-stream video advertising, microsites/websites, etc.
Execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising.
Execution of direct out of home advertising. Examples include ambient, billboard, poster, and transit, etc.
Direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc.
Utilizing social platforms to deliver content directly to consumers in order to generate a social response or action.
Entry in Direct not defined by any of the categories above. Please Specify.
Mobile device or tablet-specific apps or applications.
Mobile device or tablet-specific apps or applications.
Games developed and designed for mobile devices to promote a particular product or service.
Supplemental mobile websites or webpages created to further promote a specific product or service.
Digital sales aids promoting a company, brand, product, or service.
Mobile based virtual reality technology designed to immerse the user within a given experience.
Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service.
A Digital/Mobile entry that’s not defined by any of the categories above.
The craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context.
The sounds generated, manipulated, and designed to bring context to the digital experience.
The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.
The look and feel - the presentation of the digital mobile product.
An entry within Digital Mobile Technique/Craft not defined by the categories above. Please Specify.
Creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.
Please limit commercials to approximately 1 minute.
Please limit short form entries to no more than 3 minutes.
An entry in Film not defined by any of the categories above. Please Specify.
The aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.
The creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting.
The completed vision of the director and the work’s ability to exhibit the vision creatively and effectively.
Technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio.
Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
Film environments and imagery created and/or manipulated outside the context of a live action shot.
An entry in Film Technique|Craft not defined by any of the categories above. Please Specify.
Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media.
Innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service.
Executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.
Large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.
Designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.
Out of home execution that serves as a takeover a single location or venue.
Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station.
Work in Out of Home that is not defined by any of the categories above. Please specify.
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Entries in this category are for the directorial choices made for a print advertisement.
Entries in this category are for the writing of promotional or educational text included in the print advertisement.
Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art included in print advertisement.
Entries in this category are for the lighting, color, camera choices and editing of photographs included in print advertisement.
Entries in this category are for the art and technique of arranging type, type design, and modifying type glyphs in print advertisement.
Utilizing one single social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers.
Utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution
Use of an influential individual or individuals via social media to influence a target market or enhance brand image, or meet specific goals of an organization or corporation.
Using a single video created for engaging a target audience through social sharing.
Posts not using video that are created specifically for a social media platform.
Social Media work not defined by any of the categories above.
AI-Driven Creativity: Work that utilizes artificial intelligence to generate innovative and compelling creative content.
AI-Driven Creativity: Work that utilizes artificial intelligence to generate innovative and compelling creative content.
Celebrating excellence in the use of iconic New York City in advertising. If your work captures the vibe of New York City, enhancing your concept with images, sounds, songs, landmarks, people, or famous sayings and mottos, we want to see it and honor it. These must be paid advertisements that ran during the eligibility period. Jury Brief must include why you think this piece deserves this award.
This highly-regulated industry calls for a different playing field. Pharmaceutical celebrates creative communications from advertising’s pharmaceutical clients and services. This includes advertising that targets practitioners/professionals, patients, and consumers.
Advertising directed toward patients, rather than professionals. Surgical supplies, tools, products and services brought to market to solve a particular business need or patient issue. Often innovative, these entries should contribute to the enhancement of the pharmaceutical campaign.
Promotional writing included in an audio recording.
Music including original composition, a licensed recording, or an altered version of an existing recording.
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
Commercial broadcast or Internet radio advertising.
Content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.
An Audio entry not defined by any of the categories above. Please specify.
To create or promote a companys identity using graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.
Commissioning and acquiring material for publication.
Promotion of environmentally friendly, eco-friendly, or “green” products, packaging, or services.
The graphic design of a product, brand, or company logo.
Graphic and physical design of product packaging.
Graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.
Graphical and physical design of posters.
This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art.
Graphic and physical design of Self– Promotion.
Astute, the aesthetic physical design of interior and/or exterior spaces.
A Design|Craft entry not defined by any of the categories above. Please specify.
All audio content used for the purpose of direct. (radio, downloadable and streaming audio content, etc.
Execution of any direct digital/mobile media connected to a user or gives the user the ability to interact through technology. Examples include apps, advertising within apps, banners & rich media, e-mail marketing, games, in-stream video advertising, microsites/websites, etc.
Execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising.
Execution of direct out of home advertising. Examples include ambient, billboard, poster, and transit, etc.
Direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc.
Utilizing social platforms to deliver content directly to consumers in order to generate a social response or action.
Entry in Direct not defined by any of the categories above. Please Specify.
Mobile device or tablet-specific apps or applications.
Mobile device or tablet-specific apps or applications.
Games developed and designed for mobile devices to promote a particular product or service.
Supplemental mobile websites or webpages created to further promote a specific product or service.
Digital sales aids promoting a company, brand, product, or service.
Mobile based virtual reality technology designed to immerse the user within a given experience.
Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service.
A Digital/Mobile entry that’s not defined by any of the categories above.
The craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context.
The sounds generated, manipulated, and designed to bring context to the digital experience.
The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.
The look and feel - the presentation of the digital mobile product.
An entry within Digital Mobile Technique/Craft not defined by the categories above. Please Specify.
Creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.
Please limit commercials to approximately 1 minute.
Please limit short form entries to no more than 3 minutes.
An entry in Film not defined by any of the categories above. Please Specify.
The aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.
The creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting.
The completed vision of the director and the work’s ability to exhibit the vision creatively and effectively.
Technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio.
Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
Film environments and imagery created and/or manipulated outside the context of a live action shot.
An entry in Film Technique|Craft not defined by any of the categories above. Please Specify.
Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media.
Innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service.
Executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.
Large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.
Designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.
Out of home execution that serves as a takeover a single location or venue.
Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station.
Work in Out of Home that is not defined by any of the categories above. Please specify.
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Entries in this category are for the directorial choices made for a print advertisement.
Entries in this category are for the writing of promotional or educational text included in the print advertisement.
Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art included in print advertisement.
Entries in this category are for the lighting, color, camera choices and editing of photographs included in print advertisement.
Entries in this category are for the art and technique of arranging type, type design, and modifying type glyphs in print advertisement.
Utilizing one single social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers.
Utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution
Use of an influential individual or individuals via social media to influence a target market or enhance brand image, or meet specific goals of an organization or corporation.
Using a single video created for engaging a target audience through social sharing.
Posts not using video that are created specifically for a social media platform.
Social Media work not defined by any of the categories above.
Advertising directed toward patients, rather than professionals. Surgical supplies, tools, products and services brought to market to solve a particular business need or patient issue. Often innovative, these entries should contribute to the enhancement of the pharmaceutical brand.
Promotional writing included in an audio recording.
Music including original composition, a licensed recording, or an altered version of an existing recording.
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
Commercial broadcast or Internet radio advertising.
Content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.
An Audio entry not defined by any of the categories above. Please specify.
To create or promote a companys identity using graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.
Commissioning and acquiring material for publication.
Promotion of environmentally friendly, eco-friendly, or “green” products, packaging, or services.
The graphic design of a product, brand, or company logo.
Graphic and physical design of product packaging.
Graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.
Graphical and physical design of posters.
This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art.
Graphic and physical design of Self– Promotion.
Astute, the aesthetic physical design of interior and/or exterior spaces.
A Design|Craft entry not defined by any of the categories above. Please specify.
All audio content used for the purpose of direct. (radio, downloadable and streaming audio content, etc.
Execution of any direct digital/mobile media connected to a user or gives the user the ability to interact through technology. Examples include apps, advertising within apps, banners & rich media, e-mail marketing, games, in-stream video advertising, microsites/websites, etc.
Execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising.
Execution of direct out of home advertising. Examples include ambient, billboard, poster, and transit, etc.
Direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc.
Utilizing social platforms to deliver content directly to consumers in order to generate a social response or action.
Entry in Direct not defined by any of the categories above. Please Specify.
Mobile device or tablet-specific apps or applications.
Mobile device or tablet-specific apps or applications.
Games developed and designed for mobile devices to promote a particular product or service.
Supplemental mobile websites or webpages created to further promote a specific product or service.
Digital sales aids promoting a company, brand, product, or service.
Mobile based virtual reality technology designed to immerse the user within a given experience.
Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service.
A Digital/Mobile entry that’s not defined by any of the categories above.
The craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context.
The sounds generated, manipulated, and designed to bring context to the digital experience.
The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.
The look and feel - the presentation of the digital mobile product.
An entry within Digital Mobile Technique/Craft not defined by the categories above. Please Specify.
Creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.
Please limit commercials to approximately 1 minute.
Please limit short form entries to no more than 3 minutes.
An entry in Film not defined by any of the categories above. Please Specify.
The aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.
The creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting.
The completed vision of the director and the work’s ability to exhibit the vision creatively and effectively.
Technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio.
Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
Film environments and imagery created and/or manipulated outside the context of a live action shot.
An entry in Film Technique|Craft not defined by any of the categories above. Please Specify.
Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media.
Innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service.
Executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.
Large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.
Designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.
Out of home execution that serves as a takeover a single location or venue.
Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station.
Work in Out of Home that is not defined by any of the categories above. Please specify.
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Entries in this category are for the directorial choices made for a print advertisement.
Entries in this category are for the writing of promotional or educational text included in the print advertisement.
Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art included in print advertisement.
Entries in this category are for the lighting, color, camera choices and editing of photographs included in print advertisement.
Entries in this category are for the art and technique of arranging type, type design, and modifying type glyphs in print advertisement.
Utilizing one single social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers.
Utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution
Use of an influential individual or individuals via social media to influence a target market or enhance brand image, or meet specific goals of an organization or corporation.
Using a single video created for engaging a target audience through social sharing.
Posts not using video that are created specifically for a social media platform.
Social Media work not defined by any of the categories above.
Advertising directed toward and solely for healthcare professionals, including internal communications.
Promotional writing included in an audio recording.
Music including original composition, a licensed recording, or an altered version of an existing recording.
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
Commercial broadcast or Internet radio advertising.
Content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.
An Audio entry not defined by any of the categories above. Please specify.
To create or promote a companys identity using graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.
Commissioning and acquiring material for publication.
Promotion of environmentally friendly, eco-friendly, or “green” products, packaging, or services.
The graphic design of a product, brand, or company logo.
Graphic and physical design of product packaging.
Graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.
Graphical and physical design of posters.
This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art.
Graphic and physical design of Self– Promotion.
Astute, the aesthetic physical design of interior and/or exterior spaces.
A Design|Craft entry not defined by any of the categories above. Please specify.
All audio content used for the purpose of direct. (radio, downloadable and streaming audio content, etc.
Execution of any direct digital/mobile media connected to a user or gives the user the ability to interact through technology. Examples include apps, advertising within apps, banners & rich media, e-mail marketing, games, in-stream video advertising, microsites/websites, etc.
Execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising.
Execution of direct out of home advertising. Examples include ambient, billboard, poster, and transit, etc.
Direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc.
Utilizing social platforms to deliver content directly to consumers in order to generate a social response or action.
Entry in Direct not defined by any of the categories above. Please Specify.
Mobile device or tablet-specific apps or applications.
Mobile device or tablet-specific apps or applications.
Games developed and designed for mobile devices to promote a particular product or service.
Supplemental mobile websites or webpages created to further promote a specific product or service.
Digital sales aids promoting a company, brand, product, or service.
Mobile based virtual reality technology designed to immerse the user within a given experience.
Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service.
A Digital/Mobile entry that’s not defined by any of the categories above.
The craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context.
The sounds generated, manipulated, and designed to bring context to the digital experience.
The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.
The look and feel - the presentation of the digital mobile product.
An entry within Digital Mobile Technique/Craft not defined by the categories above. Please Specify.
Creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.
Please limit commercials to approximately 1 minute.
Please limit short form entries to no more than 3 minutes.
An entry in Film not defined by any of the categories above. Please Specify.
The aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.
The creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting.
The completed vision of the director and the work’s ability to exhibit the vision creatively and effectively.
Technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio.
Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
Film environments and imagery created and/or manipulated outside the context of a live action shot.
An entry in Film Technique|Craft not defined by any of the categories above. Please Specify.
Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media.
Innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service.
Executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.
Large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.
Designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.
Out of home execution that serves as a takeover a single location or venue.
Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station.
Work in Out of Home that is not defined by any of the categories above. Please specify.
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Entries in this category are for the directorial choices made for a print advertisement.
Entries in this category are for the writing of promotional or educational text included in the print advertisement.
Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art included in print advertisement.
Entries in this category are for the lighting, color, camera choices and editing of photographs included in print advertisement.
Entries in this category are for the art and technique of arranging type, type design, and modifying type glyphs in print advertisement.
Utilizing one single social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers.
Utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution
Use of an influential individual or individuals via social media to influence a target market or enhance brand image, or meet specific goals of an organization or corporation.
Using a single video created for engaging a target audience through social sharing.
Posts not using video that are created specifically for a social media platform.
Social Media work not defined by any of the categories above.
Advertising directed toward and solely for healthcare professionals, including internal communications.
Promotional writing included in an audio recording.
Music including original composition, a licensed recording, or an altered version of an existing recording.
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
Commercial broadcast or Internet radio advertising.
Content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.
An Audio entry not defined by any of the categories above. Please specify.
To create or promote a companys identity using graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.
Commissioning and acquiring material for publication.
Promotion of environmentally friendly, eco-friendly, or “green” products, packaging, or services.
The graphic design of a product, brand, or company logo.
Graphic and physical design of product packaging.
Graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.
Graphical and physical design of posters.
This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art.
Graphic and physical design of Self– Promotion.
Astute, the aesthetic physical design of interior and/or exterior spaces.
A Design|Craft entry not defined by any of the categories above. Please specify.
All audio content used for the purpose of direct. (radio, downloadable and streaming audio content, etc.
Execution of any direct digital/mobile media connected to a user or gives the user the ability to interact through technology. Examples include apps, advertising within apps, banners & rich media, e-mail marketing, games, in-stream video advertising, microsites/websites, etc.
Execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising.
Execution of direct out of home advertising. Examples include ambient, billboard, poster, and transit, etc.
Direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc.
Utilizing social platforms to deliver content directly to consumers in order to generate a social response or action.
Entry in Direct not defined by any of the categories above. Please Specify.
Mobile device or tablet-specific apps or applications.
Mobile device or tablet-specific apps or applications.
Games developed and designed for mobile devices to promote a particular product or service.
Supplemental mobile websites or webpages created to further promote a specific product or service.
Digital sales aids promoting a company, brand, product, or service.
Mobile based virtual reality technology designed to immerse the user within a given experience.
Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service.
A Digital/Mobile entry that’s not defined by any of the categories above.
The craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context.
The sounds generated, manipulated, and designed to bring context to the digital experience.
The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.
The look and feel - the presentation of the digital mobile product.
An entry within Digital Mobile Technique/Craft not defined by the categories above. Please Specify.
Creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.
Please limit commercials to approximately 1 minute.
Please limit short form entries to no more than 3 minutes.
An entry in Film not defined by any of the categories above. Please Specify.
The aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.
The creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting.
The completed vision of the director and the work’s ability to exhibit the vision creatively and effectively.
Technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio.
Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
Film environments and imagery created and/or manipulated outside the context of a live action shot.
An entry in Film Technique|Craft not defined by any of the categories above. Please Specify.
Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media.
Innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service.
Executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.
Large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.
Designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.
Out of home execution that serves as a takeover a single location or venue.
Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station.
Work in Out of Home that is not defined by any of the categories above. Please specify.
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Entries in this category are for the directorial choices made for a print advertisement.
Entries in this category are for the writing of promotional or educational text included in the print advertisement.
Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art included in print advertisement.
Entries in this category are for the lighting, color, camera choices and editing of photographs included in print advertisement.
Entries in this category are for the art and technique of arranging type, type design, and modifying type glyphs in print advertisement.
Utilizing one single social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers.
Utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution
Use of an influential individual or individuals via social media to influence a target market or enhance brand image, or meet specific goals of an organization or corporation.
Using a single video created for engaging a target audience through social sharing.
Posts not using video that are created specifically for a social media platform.
Social Media work not defined by any of the categories above.
Work created and aimed toward education or actions regarding the diagnosis, treatment, awareness, and/or prevention of a particular disease with the aim to ultimately effect positive change or behaviors.
Promotional writing included in an audio recording.
Music including original composition, a licensed recording, or an altered version of an existing recording.
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
Commercial broadcast or Internet radio advertising.
Content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.
An Audio entry not defined by any of the categories above. Please specify.
To create or promote a companys identity using graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.
Commissioning and acquiring material for publication.
Promotion of environmentally friendly, eco-friendly, or “green” products, packaging, or services.
The graphic design of a product, brand, or company logo.
Graphic and physical design of product packaging.
Graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.
Graphical and physical design of posters.
This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art.
Graphic and physical design of Self– Promotion.
Astute, the aesthetic physical design of interior and/or exterior spaces.
A Design|Craft entry not defined by any of the categories above. Please specify.
All audio content used for the purpose of direct. (radio, downloadable and streaming audio content, etc.
Execution of any direct digital/mobile media connected to a user or gives the user the ability to interact through technology. Examples include apps, advertising within apps, banners & rich media, e-mail marketing, games, in-stream video advertising, microsites/websites, etc.
Execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising.
Execution of direct out of home advertising. Examples include ambient, billboard, poster, and transit, etc.
Direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc.
Utilizing social platforms to deliver content directly to consumers in order to generate a social response or action.
Entry in Direct not defined by any of the categories above. Please Specify.
Mobile device or tablet-specific apps or applications.
Mobile device or tablet-specific apps or applications.
Games developed and designed for mobile devices to promote a particular product or service.
Supplemental mobile websites or webpages created to further promote a specific product or service.
Digital sales aids promoting a company, brand, product, or service.
Mobile based virtual reality technology designed to immerse the user within a given experience.
Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service.
A Digital/Mobile entry that’s not defined by any of the categories above.
The craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context.
The sounds generated, manipulated, and designed to bring context to the digital experience.
The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.
The look and feel - the presentation of the digital mobile product.
An entry within Digital Mobile Technique/Craft not defined by the categories above. Please Specify.
Creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.
Please limit commercials to approximately 1 minute.
Please limit short form entries to no more than 3 minutes.
An entry in Film not defined by any of the categories above. Please Specify.
The aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.
The creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting.
The completed vision of the director and the work’s ability to exhibit the vision creatively and effectively.
Technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio.
Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
Film environments and imagery created and/or manipulated outside the context of a live action shot.
An entry in Film Technique|Craft not defined by any of the categories above. Please Specify.
Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media.
Innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service.
Executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.
Large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.
Designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.
Out of home execution that serves as a takeover a single location or venue.
Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station.
Work in Out of Home that is not defined by any of the categories above. Please specify.
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Entries in this category are for the directorial choices made for a print advertisement.
Entries in this category are for the writing of promotional or educational text included in the print advertisement.
Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art included in print advertisement.
Entries in this category are for the lighting, color, camera choices and editing of photographs included in print advertisement.
Entries in this category are for the art and technique of arranging type, type design, and modifying type glyphs in print advertisement.
Utilizing one single social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers.
Utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution
Use of an influential individual or individuals via social media to influence a target market or enhance brand image, or meet specific goals of an organization or corporation.
Using a single video created for engaging a target audience through social sharing.
Posts not using video that are created specifically for a social media platform.
Social Media work not defined by any of the categories above.
Work aimed at healthcare professionals, influencers, and researchers intended to provide greater transparency, stability, and relationship-interconnectivity between physicians, hospitals, health systems, etc., in an attempt to ensure deeper provider commitment, a more engaged patient base, better outcomes, and greater value throughout the healthcare system. Work that is created to improve healthcare overall via continued education, smart distribution of research and treatment possibilities, help in the management of a disease or condition, to motivate treatment, support adherence, or aid patient independence. Examples may include communications that effectively showcase the brand and ultimately improve patient outcomes through, for example, data collection and analysis, supporting patient adherence, monitoring, interconnectivity across health systems, etc.
Promotional writing included in an audio recording.
Music including original composition, a licensed recording, or an altered version of an existing recording.
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
Commercial broadcast or Internet radio advertising.
Content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.
An Audio entry not defined by any of the categories above. Please specify.
To create or promote a companys identity using graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.
Commissioning and acquiring material for publication.
Promotion of environmentally friendly, eco-friendly, or “green” products, packaging, or services.
The graphic design of a product, brand, or company logo.
Graphic and physical design of product packaging.
Graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.
Graphical and physical design of posters.
This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art.
Graphic and physical design of Self– Promotion.
Astute, the aesthetic physical design of interior and/or exterior spaces.
A Design|Craft entry not defined by any of the categories above. Please specify.
All audio content used for the purpose of direct. (radio, downloadable and streaming audio content, etc.
Execution of any direct digital/mobile media connected to a user or gives the user the ability to interact through technology. Examples include apps, advertising within apps, banners & rich media, e-mail marketing, games, in-stream video advertising, microsites/websites, etc.
Execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising.
Execution of direct out of home advertising. Examples include ambient, billboard, poster, and transit, etc.
Direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc.
Utilizing social platforms to deliver content directly to consumers in order to generate a social response or action.
Entry in Direct not defined by any of the categories above. Please Specify.
Mobile device or tablet-specific apps or applications.
Mobile device or tablet-specific apps or applications.
Games developed and designed for mobile devices to promote a particular product or service.
Supplemental mobile websites or webpages created to further promote a specific product or service.
Digital sales aids promoting a company, brand, product, or service.
Mobile based virtual reality technology designed to immerse the user within a given experience.
Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service.
A Digital/Mobile entry that’s not defined by any of the categories above.
The craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context.
The sounds generated, manipulated, and designed to bring context to the digital experience.
The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.
The look and feel - the presentation of the digital mobile product.
An entry within Digital Mobile Technique/Craft not defined by the categories above. Please Specify.
Creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.
Please limit commercials to approximately 1 minute.
Please limit short form entries to no more than 3 minutes.
An entry in Film not defined by any of the categories above. Please Specify.
The aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.
The creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting.
The completed vision of the director and the work’s ability to exhibit the vision creatively and effectively.
Technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio.
Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
Film environments and imagery created and/or manipulated outside the context of a live action shot.
An entry in Film Technique|Craft not defined by any of the categories above. Please Specify.
Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media.
Innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service.
Executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.
Large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.
Designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.
Out of home execution that serves as a takeover a single location or venue.
Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station.
Work in Out of Home that is not defined by any of the categories above. Please specify.
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Entries in this category are for the directorial choices made for a print advertisement.
Entries in this category are for the writing of promotional or educational text included in the print advertisement.
Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art included in print advertisement.
Entries in this category are for the lighting, color, camera choices and editing of photographs included in print advertisement.
Entries in this category are for the art and technique of arranging type, type design, and modifying type glyphs in print advertisement.
Utilizing one single social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers.
Utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution
Use of an influential individual or individuals via social media to influence a target market or enhance brand image, or meet specific goals of an organization or corporation.
Using a single video created for engaging a target audience through social sharing.
Posts not using video that are created specifically for a social media platform.
Social Media work not defined by any of the categories above.
Work created with the aim of building the capacity of patients, families, carers, as well as healthcare providers in order to facilitate and support the active involvement of patients in their own care
with the goal of enhancing motivation and independence of a patient as well as supporting proper management, responsible use of treatment/safety and adherence. e.g., the use of data analytics and technology connecting the patient to provider or healthcare systems in order to aid the patient in their journey. Examples would include encouraging compliance, interconnectivity with multiple providers, psychological and social support services, etc.
Promotional writing included in an audio recording.
Music including original composition, a licensed recording, or an altered version of an existing recording.
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
Commercial broadcast or Internet radio advertising.
Content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.
An Audio entry not defined by any of the categories above. Please specify.
To create or promote a companys identity using graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.
Commissioning and acquiring material for publication.
Promotion of environmentally friendly, eco-friendly, or “green” products, packaging, or services.
The graphic design of a product, brand, or company logo.
Graphic and physical design of product packaging.
Graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.
Graphical and physical design of posters.
This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art.
Graphic and physical design of Self– Promotion.
Astute, the aesthetic physical design of interior and/or exterior spaces.
A Design|Craft entry not defined by any of the categories above. Please specify.
All audio content used for the purpose of direct. (radio, downloadable and streaming audio content, etc.
Execution of any direct digital/mobile media connected to a user or gives the user the ability to interact through technology. Examples include apps, advertising within apps, banners & rich media, e-mail marketing, games, in-stream video advertising, microsites/websites, etc.
Execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising.
Execution of direct out of home advertising. Examples include ambient, billboard, poster, and transit, etc.
Direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc.
Utilizing social platforms to deliver content directly to consumers in order to generate a social response or action.
Entry in Direct not defined by any of the categories above. Please Specify.
Mobile device or tablet-specific apps or applications.
Mobile device or tablet-specific apps or applications.
Games developed and designed for mobile devices to promote a particular product or service.
Supplemental mobile websites or webpages created to further promote a specific product or service.
Digital sales aids promoting a company, brand, product, or service.
Mobile based virtual reality technology designed to immerse the user within a given experience.
Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service.
A Digital/Mobile entry that’s not defined by any of the categories above.
The craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context.
The sounds generated, manipulated, and designed to bring context to the digital experience.
The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.
The look and feel - the presentation of the digital mobile product.
An entry within Digital Mobile Technique/Craft not defined by the categories above. Please Specify.
Creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.
Please limit commercials to approximately 1 minute.
Please limit short form entries to no more than 3 minutes.
An entry in Film not defined by any of the categories above. Please Specify.
The aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.
The creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting.
The completed vision of the director and the work’s ability to exhibit the vision creatively and effectively.
Technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio.
Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
Film environments and imagery created and/or manipulated outside the context of a live action shot.
An entry in Film Technique|Craft not defined by any of the categories above. Please Specify.
Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media.
Innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service.
Executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.
Large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.
Designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.
Out of home execution that serves as a takeover a single location or venue.
Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station.
Work in Out of Home that is not defined by any of the categories above. Please specify.
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Entries in this category are for the directorial choices made for a print advertisement.
Entries in this category are for the writing of promotional or educational text included in the print advertisement.
Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art included in print advertisement.
Entries in this category are for the lighting, color, camera choices and editing of photographs included in print advertisement.
Entries in this category are for the art and technique of arranging type, type design, and modifying type glyphs in print advertisement.
Utilizing one single social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers.
Utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution
Use of an influential individual or individuals via social media to influence a target market or enhance brand image, or meet specific goals of an organization or corporation.
Using a single video created for engaging a target audience through social sharing.
Posts not using video that are created specifically for a social media platform.
Social Media work not defined by any of the categories above.
AI-Driven Creativity: Work that utilizes artificial intelligence to generate innovative and compelling creative content.
Work geared toward products, services, and activities that address animal health.
Promotional writing included in an audio recording.
Music including original composition, a licensed recording, or an altered version of an existing recording.
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
Commercial broadcast or Internet radio advertising.
Content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.
An Audio entry not defined by any of the categories above. Please specify.
To create or promote a companys identity using graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.
Commissioning and acquiring material for publication.
Promotion of environmentally friendly, eco-friendly, or “green” products, packaging, or services.
The graphic design of a product, brand, or company logo.
Graphic and physical design of product packaging.
Graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.
Graphical and physical design of posters.
This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art.
Graphic and physical design of Self– Promotion.
Astute, the aesthetic physical design of interior and/or exterior spaces.
A Design|Craft entry not defined by any of the categories above. Please specify.
All audio content used for the purpose of direct. (radio, downloadable and streaming audio content, etc.
Execution of any direct digital/mobile media connected to a user or gives the user the ability to interact through technology. Examples include apps, advertising within apps, banners & rich media, e-mail marketing, games, in-stream video advertising, microsites/websites, etc.
Execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising.
Execution of direct out of home advertising. Examples include ambient, billboard, poster, and transit, etc.
Direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc.
Utilizing social platforms to deliver content directly to consumers in order to generate a social response or action.
Entry in Direct not defined by any of the categories above. Please Specify.
Mobile device or tablet-specific apps or applications.
Mobile device or tablet-specific apps or applications.
Games developed and designed for mobile devices to promote a particular product or service.
Supplemental mobile websites or webpages created to further promote a specific product or service.
Digital sales aids promoting a company, brand, product, or service.
Mobile based virtual reality technology designed to immerse the user within a given experience.
Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service.
A Digital/Mobile entry that’s not defined by any of the categories above.
The craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context.
The sounds generated, manipulated, and designed to bring context to the digital experience.
The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.
The look and feel - the presentation of the digital mobile product.
An entry within Digital Mobile Technique/Craft not defined by the categories above. Please Specify.
Creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.
Please limit commercials to approximately 1 minute.
Please limit short form entries to no more than 3 minutes.
An entry in Film not defined by any of the categories above. Please Specify.
The aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.
The creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting.
The completed vision of the director and the work’s ability to exhibit the vision creatively and effectively.
Technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio.
Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
Film environments and imagery created and/or manipulated outside the context of a live action shot.
An entry in Film Technique|Craft not defined by any of the categories above. Please Specify.
Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media.
Innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service.
Executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.
Large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.
Designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.
Out of home execution that serves as a takeover a single location or venue.
Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station.
Work in Out of Home that is not defined by any of the categories above. Please specify.
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Entries in this category are for the directorial choices made for a print advertisement.
Entries in this category are for the writing of promotional or educational text included in the print advertisement.
Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art included in print advertisement.
Entries in this category are for the lighting, color, camera choices and editing of photographs included in print advertisement.
Entries in this category are for the art and technique of arranging type, type design, and modifying type glyphs in print advertisement.
Utilizing one single social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers.
Utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution
Use of an influential individual or individuals via social media to influence a target market or enhance brand image, or meet specific goals of an organization or corporation.
Using a single video created for engaging a target audience through social sharing.
Posts not using video that are created specifically for a social media platform.
Social Media work not defined by any of the categories above.
Celebrating excellence in the use of iconic New York City in advertising. If your work captures the vibe of New York City, enhancing your concept with images, sounds, songs, landmarks, people, or famous sayings and mottos, we want to see it and honor it. These must be paid advertisements that ran during the eligibility period. Jury Brief must include why you think this piece deserves this award.